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Films starring big-name actors such as Shah Rukh Khan and Sonakshi Sinha are prompting regional dubbing firms — which provide Arabic voiceovers for films — to expand their businesses as more and more Middle Eastern TV channels air Bollywood content.
The company started operating inoffering services such as dubbing, censorship of scenes not suitable for family viewing on free-to-air channels, and voiceovers for video promos and advertisements originally produced in other languages.
Mais Jawad, one of the freelance dubbing artists at TRI Media, told Al Arabiya that while dubbing is fun, it requires a lot of effort and talent. The artist stands in a soundproof room, with a microphone and screen to view the film, and is encouraged to be as expressive as possible in providing the Arabic voiceover.
She added that since she started dubbing for TRI Media over a year ago, she has worked on more than 90 movies, two series and 60 promos. TRI Media says it has made millions of dollars in revenue in the first two years of operation, and its chief executive says business is growing by 60 percent each year.
The regional dubbing market has been booming sincesaid Alawi, who expects the market to stabilize in a year or two.
These continue to air, mostly dubbed in the Syrian dialect. Egyptian, another common dialect for dubbing foreign productions, is usually used for comedies.
Its official launch is scheduled for September.
UTV is another channel on the rise, offering dubbed content in the region. It is headquartered in India, but broadcasts dubbed Bollywood productions to the Middle East.
TRI Media currently handles a minimum of 40 projects from 14 channels every month, using approximately 50 freelance voice artists, said Alawi.Simmba: Ranveer Singh and Rohit Shetty’s bromance will give you the feels Simmba is the first Bollywood collaboration between Ranveer Singh and director Rohit Shetty.
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